Press Release December 23, 2021
Breckenridge, CO – In 2022, the Big Beers, Belgians and Barleywines Festival is a different kind of celebration. In lieu of gathering for 3 days at Beaver Run in Breckenridge, the traditional tastings, pairings, samplings, education, and dining will be done in your neighborhood, with your family and friends, in your local participating tap rooms, wherever you choose to take them. And the planning is up to you. Big Beers provides the list of beers, the inspiration, the resources, and the ability to share your celebration with others throughout the month of January. The Craft Your Own Big Beers 22 landing page has it all.
For brewers and importers, the CYO Big Beers concept is a sales and marketing dream: a free app with the info about their beers that beer fans are motivated to seek out around the US and the world. Once purchased, whether at their tap room or at the local specialty beer store, Big Beers aficionados are encouraged to share on social media; more marketing, outreach, and exposure for these often rare or rarely celebrated beers.
DigitalPour partnered with the Big Beers team to create their annual app with a pandemic twist: rather than listing the beers available onsite at the festival, the app needed to offer information about beer availability and events around the world. “It sounded simpler than it was,” says Laura Lodge, Big Beers Educational Foundation Executive Director, “as the pandemic has stretched everyone thin and many of my contacts at the breweries have changed. Plus, the software solutions needed to be tweaked more than expected. DigitalPour really worked hard on this, and we really appreciate Lisa, Cindy, and Eric for making the app happen.”
Why go to the trouble? The Big Beers team felt that supporting their participating breweries was essential, as many are struggling, and wanted to find a way to keep the energy and excitement around the festival throughout the pandemic. Lodge said in addition to the business uncertainty revolving around Covid-19, the supply chain logistics are getting challenging for everyone. Giving back seemed appropriate and has been received enthusiastically. Brewery Finance and Antigo Zeon agreed, joining DigitalPour in sponsoring the effort to make it possible.
To create your own Big Beers celebration, the festival team has uploaded their logos, their event poster, branded images for social media, and a branded tasting placemat in addition to ideas and inspirations to be used by breweries, retailers, distributors, and the public. DigitalPour makes the Big Beers app available for both android and iPhone devices to access the list of more than 100 participating breweries and their beers. Further, any special events being coordinated by breweries can be listed on an informational page in addition to tap room schedules and featured beer availability.
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The Big Beers, Belgians & Barleywines Festival is the perfect combination for a Winter Wonderland getaway: A world-class beer festival in the Colorado Rocky Mountains! Meet renowned brewmasters and brewery owners, taste hundreds of big, Belgian style, and experimental beers, explore beer & food pairings, and learn from an impressive array of brewmasters and industry experts over an action-packed three day weekend. As a novice, an aficionado, or an advanced homebrewer, you can enjoy an unprecedented opportunity to discuss beer with the amazing people who make it happen.
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Beaver Run Resort and Conference Center is located at the base of peak 9 at the Breckenridge Ski Resort. Beaver Run is a full service, year round resort featuring slope-side condominium style lodging, multiple on-site bars and restaurants as well the largest conference center in Breckenridge, Colorado. Visit https://www.beaverrun.com/ for more information.
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The Breckenridge Tourism Office is the destination marketing organization for the Town of Breckenridge. Visit GoBreck.com for activity and event information or connect @GoBreck on Facebook, Twitter and Instagram for the latest photos and updates.